Media Room

Photo of Alyson Stanfield

Portrait of Alyson B Stanfield. Credit: Photo by Regina Mountjoy. 400×400 pixels


Super Short Blurb
Alyson B. Stanfield is an art business consultant and author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion. She helps artists gain more recognition, organize their businesses, and sell more art at

Not-Quite-As-Short Blurb
Alyson Stanfield, of Golden, Colorado, helps artists promote their art more effectively, sell more of it, and make more money. Her work is distinguished by extensive experience working with viewers of art, in addition to working with artists themselves. She founded in 2002 and is the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion.

Scroll down for longer bio.

Audio Interviews & Guest Appearances Online

Daniel Grant asked for a tip for artists who want to pursue profits in the Wall Street Journal.

General interview with

Art-marketing talk with Linda Fisler on Art Chats.

In this Yale Radio (Brainard Carey) interview, we talk about how I got started with Art Biz Coach, the value of teaching business skills to art students, and more.

Michael Lemaire of The Art Career Project interviews me about Making Your Art a Career.

I talk about getting comfortable promoting your art in this Creative Liberty audio.

I give four steps to selling your art in this Arts & Healing Network interview.

Angela Treat Lyon of I Dare You Radio asks me about my most daring move and more.

Kate Harper asks me about protecting your images online.

Mashable quotes me in their article about artists using social media.

Jay Whaley interviewed me about general art-marketing stuff. I think you’ll get a good sense of how I work when you listen to this interview.


Alyson Stanfield presents an art-marketing workshop. 500 x 360 pixels.
Photo by Regina-Marie Photography. Click for high resolution.
Alyson Stanfield
Alyson Stanfield presents at her art-marketing workshop. 600 x 400 pixels.
Photo by Regina-Marie Photography. Click for high resolution.

Other Images

Photo of Alyson B. Stanfield

Alyson B. Stanfield leads art business seminar discussion. 500 x 333 pixels. Click for high resolution. Credit: Photo by Rafael Aguilera.


Art Marketing workshop discussion

Alyson Stanfield leads workshop discussion. 382 x 500 pixels. Click for high-resolution image. Credit: Photo by John J. Pitman.


Bio & More Images

Portrait of Alyson B Stanfield

Portrait of Alyson B Stanfield. 300 x 450 pixels. Photo by Regina-Marie Photography.

Alyson Stanfield is the founder of Art Biz Coach and the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion.

She began consulting with artists informally in the early 1990s in her role as a museum curator.

When she left museums, her artist-friends approached her for help and advice. Everyone wanted an agent! A little research into that field led Alyson to conclude that she wouldn’t be doing artists any favors by doing all of the work for them.

Instead, she decided to teach artists the skills they need for a successful career. She’s so good at teaching the “correct” way to do things that her friend calls her “The Martha Stewart of the Art Business.”

I'd Rather Be in The Studio 2015 edition e-book

I’d Rather Be in the Studio book cover. Click for higher resolution.


Read Alyson’s manifesto. And more personal info here.

Almost everything Alyson teaches artists to do, she’s doing herself for her business. Alyson was an early adopter of blogging, Facebook, and Twitter, while still stressing the “old-fashioned” import of writing handwritten notes and building personal relationships.

In a world spinning with new technologies and ideas, Alyson does her best to stay on top of marketing, business, and art world goings-on.

Alyson’s work is deeply affected by her ten years in the art museum – affected in a way that really helps her clients. She has loads of experience working with collectors as well as the general art-viewing public. That means she know how people interact with art, how they approach it, what they fear, and how we can educate them and alleviate their fears. When Alyson works with a client, she uses this knowledge to shape the presentation of their work.

Clients also benefit from Alyson’s experience working in the U.S. Senate in Washington. She says she learned from THE BEST politician around. She knows how to form and nurture authentic relationships to get results.

Alyson has a B.A. in art history from the University of Oklahoma and, following her stint in Washington, an M.A. in art history from the University of Texas at Austin.

Alyson lives in Golden, Colorado. Outside her office windows is a view of a mesa. Across the way is another view: the Rocky Mountain foothills. When she’s not behind her computer or looking at art, you can probably find Alyson hiking, digging in the dirt, or experimenting in the kitchen.