Media Room

Alyson Stanfield of Art Biz Coach

Alyson takes a selfie with the crowd at her Art Biz Breakthrough. No credit necessary. Click for larger image.


Super Short Blurb
Alyson B. Stanfield is an art business consultant and author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion. She helps artists gain more recognition, organize and systematize their businesses, and sell more art at

Alyson Stanfield portrait

Portrait of Alyson Stanfield. Credit: Photo by Regina-Marie Mountjoy. Click for larger image.


Not-Quite-As-Short Blurb
Alyson Stanfield, of Golden, Colorado, helps artists promote their art more effectively, sell more of it, and make more money. Her work is distinguished by extensive experience working with viewers of art, in addition to working with artists themselves. She founded in 2002 and is the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion (4th edition due back in print late 2018).

Scroll down for longer bio.

Audio Interviews & Guest Appearances Online

Janelle S. Allen of the Zen Courses  podcast interviewed me about my online teaching and the structure of the Art Career Success System.

Daniel Grant asked for a tip for artists who want to pursue profits in the Wall Street Journal.

Ann Landi interviewed me for Vasari 21 on The Business of Art Business Coaching.

General interview with

Michael Lemaire of The Art Career Project interviews me about Making Your Art a Career.

I talk about getting comfortable promoting your art in this Creative Liberty audio.

I give four steps to selling your art in this Arts & Healing Network interview.

Angela Treat Lyon of I Dare You Radio asks me about my most daring move and more.

Kate Harper asks me about protecting your images online.

Mashable quotes me in their article about artists using social media.

Jay Whaley interviewed me about general art-marketing stuff. I think you’ll get a good sense of how I work when you listen to this interview.


Alyson Stanfield at the front of the room

Alyson Stanfield leads Art Biz Breakthrough live event for artists. Credit: Photo by Regina-Marie Mountjoy. Click for larger image.

Alyson Stanfield

Alyson Stanfield presents at her art-marketing workshop. Credit: Photo by Regina-Marie Mountjoy. Click for larger image.

Photo of Alyson B. Stanfield

Alyson B. Stanfield leads art business seminar discussion. 500 x 333 pixels. Click for high resolution. Credit: Photo by Rafael Aguilera.

Alyson Stanfield & Shawn McCann

Alyson Stanfield works with artist Shawn McCann at Art Biz Breakthrough. Credit: Photo by Regina-Marie Mountjoy. Click for larger image.

Longer Bio & Book Image

Alyson Stanfield is the founder of Art Biz Coach and the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion. (The 4th edition of the book is expected back in print in late 2018.)

She began consulting with artists informally in the early 1990s in her role as a museum curator.

When she left museums, her artist-friends approached her for help and advice. Everyone wanted an agent! A little research into that field led Alyson to conclude that she wouldn’t be doing artists any favors by doing all of the work for them.

Instead, she decided to teach artists the skills they need for a successful career. She’s so good at teaching the “correct” way to do things that her friend calls her “The Martha Stewart of the Art Business.”

I'd Rather Be in The Studio 2015 edition e-book

I’d Rather Be in the Studio book cover. Click for higher resolution.

Read Alyson’s manifesto. And more personal info here.

Almost everything Alyson teaches artists to do, she’s doing herself for her business. Alyson was an early adopter of blogging, Facebook, and Twitter, while still stressing the “old-fashioned” import of writing handwritten notes and building personal relationships.

In a world spinning with new technologies and ideas, Alyson does her best to stay on top of marketing, business, and art world goings-on.

Alyson’s work is deeply affected by her ten years in the art museum – affected in a way that really helps her clients. She has loads of experience working with collectors as well as the general art-viewing public. That means she know how people interact with art, how they approach it, what they fear, and how we can educate them and alleviate their fears. When Alyson works with a client, she uses this knowledge to shape the presentation of their work.

Clients also benefit from Alyson’s experience working in the U.S. Senate in Washington. She says she learned from THE BEST politician around. She knows how to form and nurture authentic relationships to get results.

Alyson has a B.A. in art history from the University of Oklahoma and, following her stint in Washington, an M.A. in art history from the University of Texas at Austin.

Alyson lives in Golden, Colorado. Outside her office windows is a view of a mesa. Across the way is another view: the Rocky Mountain foothills. When she’s not behind her computer or looking at art, you can probably find Alyson hiking, digging in the dirt, or experimenting in the kitchen.