Fan Boosting Formula Header

Instead of worrying about promoting yourself,
wouldn’t it feel better to nurture your relationships
in a gentle and loving manner?

This isn’t the easy way out.

It’s far easier to click a button and hope all of your friends and followers see it. But …

Nurturing relationships is the most rewarding and long-lasting marketing strategy.
It just feels good.

So, if you’re tired of trying to game the system with trickery and hacks, please join me for this SANE return to cultivating collectors, curators, and fans.

Fan Boosting Formula Square Logo

September 18 – October 30, 2018

One of 4 classes in the Art Career Success System.
Please see all Art Career Success System programs

Fill out your name and email if you’d like to be the first to know about the next session.

Fan-Boosting Formula is for you if:
You don’t like promoting yourself. Or …
  You are nervous about approaching art world influencers. Or …
  Your contact list hasn’t grown in months or gasp! years. Or …
  You are tired of trying to game the system with trickery and technology hacks. Or …
  You haven’t been paying enough attention to the people who love your art. Or …
  You aren’t following up with promising leads for your art. 


I’m Alyson Stanfield. The principles and strategies I teach in Fan Boosting Formula are the same I used to build Art Biz Coach, starting in 2002. 

They’re also the same we used to woo donors at the museum and take care of constituents when I worked for a brilliant (and ethical!) politician.

They work. And they work for my clients who implement them.



I want you to be …

Excited and prepared to share your art with anyone – and to shower lots of love on your VIPs.

Confident that the people who have asked to hear from you are open to receiving what you have to offer.

Assured that your marketing is aligned with your values.

Eager to grow your list, your impact, and expand your recognition.

Sound useful? Please join us!


Eric Griffith

Alyson, I owe you so much.

Since taking your course I am so busy and traveling back and forth between Florida and California. My commercial work is through the roof. My fine art business is improving also as my images are much more interesting.


– Eric Griffith

What You’ll Learn in Fan Boosting Formula

#1Get to Know (& Organize) Your List

Expanding your fan base is much easier when you 1) identify the people who are already part of it and 2) develop a reliable system for organizing their information. In this module, you will:

  • Review necessary systems and technology.
  • Segment your list to make it more valuable.

*We suggest you have an email platform in place, such as MailChimp, Constant Contact, or Vertical Response. (There are many others and you can sign up for free versions in 5 minutes and start poking around.)

#2Create Your Customer Experience

How do you treat people once they sign up for your mailing list? What happens after they purchase from you?

In this module you will:

  • Define the steps used to engage collectors and students after they sign up for your list or purchase from you.
  • Set up autoresponders to automate some of your email tasks.

#3Expand Your Network

Your network of relationships is your most valuable asset, so imagine the horsepower behind it when it’s consistently growing.
  • Attract more people to your list on a daily basis.
  • Consider campaigns for building your list. (This strategy is especially effective for teachers and other service providers.)
  • Collect physical addresses from people on your list.
  • Design a plan for expanding your mailing list this year.

#4Nurture Relationships

Once people get on your list, they expect to hear from you. Nurture your fans in a variety of ways.
  • Establish an email rhythm for regular contact and special one-time, important events.
  • Add regular mail to the mix in order to stand out from the crowd.
  • Cultivate the VIPs on your list.
  • Commit to a schedule for nurturing your list on a regular basis.

#5Navigate Relationships

This is where too many artists falter. Your relationships with gallerists, curators, collectors, and other artists can buoy your career or they can sink you. Successful artists understand how to steer through each situation.

  • Communicate with precision (and get it in writing) in order to save  your relationships.
  • Negotiate and learn to say No.
  • Implement written agreements and contracts.

#6Follow Up for Results

You are leaving opportunities and money on the table if you aren’t following up with prospects. All of the action you take won’t do any good until you follow up with people and follow through with your commitments.

  • Identify holes in your follow-up.
  • Create a system to follow up with leads, opportunities, students, and sales.
  • Discover 3 plans for following up with various people in your professional life.

Rebecca Finch Results

How Fan-Boosting Formula Works

6 In-Depth Live Content Webinars + Recordings

I personally coach you on each module in a live webinar, also available as a recording on-demand and ready for you at a time that works with your schedule. I teach you what I have learned in my fifteen years of helping artists build their careers. You’ll complete assignments and simple worksheets that will be used as building blocks to help you succeed. Plenty of Q&A time included!


Written Transcripts of All Lessons

We learn differently when we read than when we listen. I want to make sure you know this stuff inside and out, so I’m providing the lessons in written form as well as audio and video.


System Worksheets

You’ll have weekly activities and challenges, which include System Worksheets. You’ll be creating content as we go along, not just gathering information. This means you’ll get live feedback from your fellow students whenever you want it.


Interaction with Your Peers

Connect with your fellow Fan Boosters in a private Facebook group. Share insights, questions, ask for feedback, and give feedback. Make new friends!


Lifetime Access

You have access to the lessons for as long as they are online and you’ll receive a few nudges before they are removed – if ever. By then, you will have long graduated and your career will be outta this world.


Bonus Button

I selected 3 juicy resources – usually available only to the Art Biz Inner Circle – to support and reinforce the content of the lessons. You will receive:

  • How to Deliver a Free Gift (in exchange for an email address)
  • Options for Organizing Your Contacts (overview)
  • Introduction to Professional Guidelines with Harriete Estel Berman (audio + transcript)


September 18 – October 30, 2018
Please see all Art Career Success System programs

Fill out your name and email if you’d like to be the first to know about the next session.

Email us with any questions. We’re happy to hear from you!


Art Biz Coach Satisfaction GuaranteeMY PERSONAL GUARANTEE

I guarantee that we will cover everything I have described here and, further, promise that if you do the work and apply the lessons, you will attract more opportunities for your art business.

If not, I will refund 100% of your money.

Please email me your questions


Part of the Art Career Success System

Fan-Boosting Formula is one of the 4 classes that make up the Art Career Success System.