The Latest from Art Biz Blog

Is Your Marketing Too Passive?

Are you putting your art out there and hoping someone will see it, buy it, or give you a show?

There was a point when I was complacent about my marketing. I would write my blog posts every week and post to Facebook and Twitter. Then I’d sit back and wait for something to happen.

And I relied too much on my existing list without reaching out to new potential audiences.

Fortunately, my coach corrected my ways. (Yes, we all benefit from coaching!) Amazed that I had such good results with such little effort, she pointed out that I could help a lot more people if only I'd become more active with my marketing.

This got me thinking about all of the passive marketing that we do. That you do. How could you approach it more actively in a way that puts you in the driver's seat of your destiny?

Here are a few ideas.

Ensuring You’re Not Wasting Time on Social Media

Passive: Post updates. Like others' updates. Accept friendships.

Activate Your Social Media

  1. Seek out the people and businesses you really want to connect with. Friend them, like their pages, comment on (don’t just like) their posts, and promote their activities.
  2. Create a reliable editorial calendar for engaging content.

Using Your Mailing List Effectively

Passive: Update your mailing list. Add a sign-up form to your website. Send a newsletter and hope it doesn’t get caught up in a spam filter.

Activate Your Mailing List

  1. Ask people you meet in person if
  2. Continue reading...