If marketing is everything you do to build your reputation and sell your art, there are a lot of areas in which you could improve. In which we could all improve.
I share this list with some hesitation. It’s intended as a checklist to work through, not to tackle at once.
Remember, our businesses and careers are works in progress.
1. Decide on a single professional artist name and use it consistently for your art business - if you want to be remembered. I don’t care what it is and it doesn’t have to be the same name you sign to your art.
It’s critical that people can easily find you by your name and associate your name with your art.
2. Meet more people! The more people you know, the more opportunities you will create.
3. Show other people you care about them. Focus on building trust and relationships rather than selling to everyone who crosses your path. Along similar lines ...
4. Keep notes on people on their business cards and add to your database so you can personalize your relationships.
5. Send “It was nice to meet you” cards or emails after connecting with someone (unless it wasn’t nice to meet them and you don’t care if you ever see them again).
Branding & Image6
. Use the same font and colors for all of your marketing material. And please! Stay away from