The Latest from Art Biz Blog

Vary Your Marketing Message

Your art exhibition, class, workshop, or event has so many facets that there is no reason to send repetitive emails and social media posts for your promotions.

You never know what it is about your work or offering that will be of interest to your audience. Hitting a different angle with each message makes it more likely you’ll pique the interest of followers.

Below are ideas for doing just that. Many of these suggestions lend themselves to emails, while others could easily be adapted for social media. Use your noggin to decide.

Exhibition or Art Event Promotions

There is much more to your art show than the title, dates, times, and location. And you don’t have to dig too deep to unearth a new perspective.

  • Rotate images of your art with short 2- or 3-sentence stories for each. People are more likely to get excited about a show when they know what they’ll see and the stories can help sell the work.
  • Mention other artists who will be in the exhibition and why it’s an honor to show with them. Explain what your art has in common with theirs.
  • Discuss the history of the juried show you’re in and why it’s valuable to be part of it. The purpose should come back to you.
  • Offer suggestions for nearby galleries or places to dine. Add your personal slant on these establishments: “Don’t miss the green curry!” or “The back gallery is showing X, who was featured in last year’s Whitney Biennial.” This is especially helpful for people who are coming from a distance and want to make the most of their trip.
  • Relate a particular piece in the show to
  • Continue reading...