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Why Artists Should (and Shouldn’t) Blog

Thinking of giving up on your artist blog? Already given up on your blog?

First, let’s assume that you’re okay with writing. You have no problem collecting words and sharing them with others. With that as a starting point, I hope you’ll revisit your blog because there are four major benefits to blogging.

1. You will uncover things about your art when you blog about it.

The more you write about your art, the more you will discover about its meaning and your purpose and the better you will be able to articulate your work to collectors, curators, and writers.

This is the #1 reason to blog.

Blogging encourages you to write consistently about your art. There’s a little pressure to “keep it up” once you’ve started a blog, which is good for maintaining momentum.

If you are a working artist seeking a larger audience, your blog should be about your art and your life as an artist.

Write “how-to” posts if you teach, but only if you want to attract students. If your audience isn’t students, leave the how-tos or problem solving posts to service-based businesses, like Art Biz Success.

2. More content attracts more eyeballs for your art.

It’s tempting to forego a blog for social media. Who needs a blog when I have Facebook and Instagram? It’s a question I’m asked frequently.

The danger in building up all of your content on social media is

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