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The Value of a Whisper

Steve Cranford is the creative chairman of the New York agency WHISPER. When I asked him why in the world a marketing firm would be called WHISPER instead of SHOUT, he replied: "The most important information you can share is whispered one-on-one."

That's profound. So simple and so true.

The most important information you can share is whispered one-on-one.

Think about it.

When you take out an ad or post to your blog and social media sites, you are broadcasting to the world. You're talking to hundreds or (hopefully) thousands of people who might see your message.

Because of this public forum, the language is less personal than you would use in a private conversation. Everyone knows you're talking to everyone else.

There's nothing wrong with this, but when you want results, I encourage you to whisper - to communicate with a single person.

Anatomy of a Whisper

A client told me she was getting great results for her special sale by

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