Alyson brought to the sessions years of experience and a level of energy, professionalism, and commitment that inspired everyone who attended. I have ordered her online publications, which are equally as impressive. I would not hesitate to call on her again, she was magnificent.

—Barbara Robinson, Artist Services Director, Idaho Commission on the Arts

 

Sample Art Marketing Action Workshop

I'd Rather Be in the Studio: A No-excuses Art Marketing Workshop

Alyson B. Stanfield helps an artist out with her introduction at an art marketing workshop
Photo by Michael J. Brown


Sample 5-hour Workshop

(specific agenda subject to change)

Your Art Doesn't Speak for Itself

  • Differentiate yourself with your artist statement: what it is, what it isn't, how to write it, and why you need to do this first
  • How to introduce yourself as an artist so people want to know more

Share, Don't Sell, to Build Your Mailing List

  • Why your contact list is your most important asset
  • How to organize and expand your mailing list

LUNCH BREAK (preferably on site)

Create a Portfolio to Knock Out the Competition

  • 12 rules for putting together first-class marketing materials
  • How to amplify your online presence
  • Why to start a blog or how to beef up the one you have

Save Money and Generate Buzz on a Shoestring

  • How to become a media magnet so buyers come to you
  • How to get creative with your finances
  • How to get creative with your venues

Just email me and we'll coordinate a phone call to discuss the possibilities.

 
(c) 2006-7, Alyson B. Stanfield, Stanfield Art Associates, Inc.
alyson@artbizcoach.com