I just bought "I'd Rather Be In The Studio" and its fantastic. Best art business book I've read yet (and I've read countless). You really get into the nitty gritty, and I love that you don't let us keep on making excuses! Thank you, thank you, thank you. Keep being wonderful.Sarah Marie Lacey

A really good book feels like a friend in your hands—it feels good and its appearance is inviting. Books convey ideas and information, just like works of art, and really really good books are works of art themselves. And that's what yours is—
congratulations, and thanks for sending me such a lovely companion.

In less lofty terms, it's very well designed. Inside, outside, backside, spineside! Great job!

One of the first lines I saw was "Break the spine." Terrific! Draws the reader in, fuses artist with book. You bonk whining, which we all do, and you place your foot firmly in the reader's posterior at the end of each chapter. More terrific!

I predict great success for you in this endeavor and many many printings!
Richard Chapman

 

The art-marketing book for artists
      who want to sell more art

Is your art getting the attention
it deserves?

Are you getting the recognition you have worked so hard for?

I'd Rather Be in the Studio!

If you're ready to get past the excuses you've been making for your lack of success . . . If you're ready to get out of the studio and take charge . . . I’d Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion offers practical advice to help you sell more art and build an art career that lasts.

I want to tell you how much I enjoy your new book, I'd Rather Be in the Studio. You wrote it as if you were speaking to me in person.
I have other art marketing books on my shelf.
Your book fills in the gaps left open by the others.

Patrice Erickson

This book is the result of more than a decade consulting with artists. I wrote it for every artist who wants more recognition. Yes, you may have heard of some of this before, but you have never had all of this information in a single resource. I promise.

The strength of I’d Rather Be in the Studio! comes from three life experiences:

  • My background as a museum curator and educator. It was in the museum that I learned how to communicate with average people--as well as with artworld types--about art. You will notice the weight I give to effective communication.
  • My experience working for a popular U.S. Senator in Washington, D.C. My boss taught me how to cultivate relationships in a sincere manner and win life-long loyalty. That's what you want to do with your buyers: turn them into collectors!
  • My knowledge of building a successful business. ArtBizCoach.com started in 2002 and has grown beyond my wildest dreams. I know what works and what doesn't. My business grew mostly as a result of creating a powerful Internet presence. Artists can take similar approaches with their art online.

This book will help you . . .

  • Introduce yourself as an artist so people want to know more
  • Nail your artist statement and use it as the foundation for your marketing
  • Expand your mailing list and use it to cultivate collectors
  • Create marketing materials that outshine the competition
  • Learn what you need to do to become a media magnet
  • Take advantage of your Web site and blog to build a bigger audience

WARNING! Don't read this book at night!
It is known to cause the dizzying effects of having too many ideas. This is not a recipe for a good night's sleep.

If you’re ready to stop making excuses and start taking action, this book is for you.

$24.95 Order I'd Rather Be in the Studio!
Get more details on the book's Web site

 
(c) 2006-7, Alyson B. Stanfield, Stanfield Art Associates, Inc.
alyson@artbizcoach.com