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Now Seems About Right

Here’s a question that my clients know is coming: By when?

By when will you send that email?

By when will you make that call?

By when will you send your application?

When I ask clients for a deadline on a task - like sending an email or making a phone call - they are most likely to say, “I’ll do that by the end of next week."

Fair enough. They’re allowed to set their own deadlines, and it’s my job to push them a little because I know they are capable of more.

My response, when appropriate, is: “Why don’t you do it as soon as we get off of this call? Now seems like the right time to take care of it."

Gulp. I can "hear" the hesitation in the brief moment of silence.

Hmmm. It seemed like such a good idea until I suggested immediate action.

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