Create a brochure for your art

Laura K. Aiken asks about artists’ brochures: Do artists have brochures? What’s in them? What makes a good artist brochure?
Yes, artists have brochures. Some are better than others. Most are a waste of paper because they’re poorly designed, flimsy, look homemade (in a bad way), have poorly photographed art, or are considered by their creators [...]

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Tie up loose ends

Seeing January 1 on the calendar is enough to get almost anyone’s blood pumping. The thrill of starting fresh! The anticipation of creating new benchmarks and attaining new dreams! Oh, but wait. There’s a lot of crap that you need to get rid of –stuff that might get in your way if it doesn’t drive [...]

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Personal note

My parents are flying in on Monday. We’re planning a nice, cozy holiday in the Colorado mountains. It will be the first Christmas I have spent with my nephews, Heath (6) and Jes (5). I’m looking forward to being with them as they open their gifts. Oh yes - and sipping on eggnog.
Although I’m originally [...]

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Personal note

The weekend before last I attended a two-day conference in Denver entitled Thin Air Summit ’08 (#tas08 on Twitter). I called it the Geek Conference for short. Rooms full of techy people talking about Web 2.0 stuff (social networking, video, podcasting, blogging, etc.) and introducing themselves by their Twitter names. I felt oddly out of [...]

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Personal note: don’t give up

Did you affirm last week? Affirm that you’ll be working hard to weather this economy and come out smelling like a rose? If you missed the video in last week’s newsletter, please take a moment to view Affirmations for Artists.
I made the video to encourage all of my students, clients, and subscribers. You just can’t [...]

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Personal note: Look for good omens

The sky is falling!
Or at least you’d think it is if you listen to news–especially television. We’re in for hard times, we’re fighting two wars, and things just don’t look good.

Wait. Stop! Things aren’t that bad if you think of everything you have. I am truly grateful each and every day for the roof over [...]

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Personal note: frazzled

Today (the day I wrote this) is Wednesday. I’ve traveled two out of the last four weeks, I was gone last Sunday for a lovely drive into the mountains and a book event, and I’m leaving this weekend to go to a wedding in Estes Park. I’m waiting for a new car to arrive and [...]

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Personal note: My North Carolina retreat

When I was a teenager, my family jumped on I-40 from Oklahoma City and–looking at the map now–I don’t think we had reason to leave the interstate until we got to our destination: North Carolina. We were on a genealogy tour. Yep, it’s the family trip that most kids don’t get to take and with [...]

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Promote Your Art Consistently

If you intend to remain in this art game for a long time, you have to be disciplined. You’re not only an artist, you’re a businessperson. You have to be devoted to both creating your art with tremendous passion and to promoting it with equal enthusiasm.
You must make self-promotion a part of your routine.
If art [...]

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Don’t Shrink Your Mailing List Just Yet

David Castle, Elementals, Candied Trees. Watercolor on paper mounted on canvas, 22 x 30 inches. Private collection. (c) The Artist
Everyone wants to know the answer to this question. How long should someone remain on your mailing list? Or, more to the point, why should you keep someone on your mailing list after five [...]

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