Archive for August, 2008

Don’t Shrink Your Mailing List Just Yet

Monday, August 25th, 2008

David Castle, Elementals, Candied Trees. Watercolor on paper mounted on canvas, 22 x 30 inches. Private collection. (c) The Artist
Everyone wants to know the answer to this question. How long should someone remain on your mailing list? Or, more to the point, why should you keep someone on your mailing list after five [...]

Posted in Artist Self-Promotions and Networking | No Comments »

Lay Out Your Curriculum

Monday, August 18th, 2008

Jennifer McChristian, The Chair. Charcoal on paper, 14 x 11 inches. © The Artist
Our local schools have started back up and university students are moving into campus housing. It’s also a time when I notice a spike in activity on my Web sites and interest in my classes. It’s time to go [...]

Posted in Art Career Goals and Success | No Comments »

Tweak Your Email Habits

Monday, August 11th, 2008

Connie Lippert, Order (Cocochineal Series). Wool hand-dyed with natural dyes, linen, 24 x 24 inches. © The Artist
It’s probably the marketing tool you use most. So much so, in fact, that you do it without even thinking. You dash off an email. You quickly hit Reply. Or you blast your list at the [...]

Posted in Art Business Practices, Web sites Blogs and Technology for Artists | No Comments »

Diversify: Don’t Rely on One Sales Venue

Monday, August 4th, 2008

Priscilla Fowler, Dispersion, 2008. Sepia ink and ink wash on painted paper, 24 x 30 inch detail of 15-part drawing. © The Artist
Most galleries don’t count on a single artist to survive. Likewise, most artists can’t count on a single gallery, retail outlet, or exhibit venue for their survival.
Have you been putting too [...]

Posted in Art Exhibits Venues & Presentation | No Comments »