Use (or Drop) Another Name for Your Art Business

Deborah T. Colter, Calculated Dream, 2008. Mixed media on panel. © The Artist
Last week I encouraged you to use your real name–in whatever form you choose–for your art business. This week I want to give hope to those of you already creating art under a different name or business name.
There are two primary [...]

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Use Your Name for Your Art Business

James McClure, Inner Strength. Mulberry and Pecan. ©The Artist
Art history is a history if individual artists, not of company names. Since my master’s degree is in art history, I naturally want you to use your name when promoting your art. Using a company name puts you in league with all of the companies [...]

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Have a Sale with Class

Carol W. Larson, Relic III. Hand-dyed and painted textile. (c) The Artist
I’m having a big sale this week. I can recall only one other sale in the history of ArtBizCoach.com and that was my 5-year anniversary sale last year. This is even bigger because all of the audio is 20-40% off. [...]

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Treat Your Art Like It Belongs in a Museum

Martha Marshall, Harbor Triptych. Acrylic on canvas. © The Artist

From the moment a work of art enters a museum, it is treated as the special one-of-a-kind, irreplaceable object it is. It sits in a crate in the loading area and acclimates to its new surroundings. After sufficient time has passed, it is uncrated by [...]

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