Art Business Consulting
 


Media Room

Contact: Alyson B. Stanfield, alyson@artbizcoach.com
303.273.5904

See Media Room for Alyson's book:
I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion

Super Short Blurb
Alyson B. Stanfield is an art business consultant and founder of ArtBizCoach.com. She helps artists, galleries, and organizations gain more recognition, organize their businesses, and sell more art.

 

In Print

Art-marketing guru to teach artists how to promote work, The Tribune Star (Terre Haute, IN), January 15, 2009

Art Business News
Interview with Alyson Stanfield by Susanne Casgaar for Art Business News, July 2006

Daily Oklahoman

Read The Oklahoman article about ArtBizCoach.com.

   
Not Quite as Short Blurb
Alyson B. Stanfield, of Golden, Colorado, is an art business consultant for artists, galleries, and organizations. Her work is distinguished by extensive experience working with viewers of art, in addition to working with art and artists themselves. She founded ArtBizCoach.com in 2002 to help artists promote themselves and build their businesses.
 
   

Bio

Alyson began consulting with artists informally in the early 1990s in her role as a museum curator.

When she left museums, her old artist-friends approached her for help and advice. Everyone wanted an agent! A little research into that field led Alyson to conclude that she wouldn't be doing artists any favors by doing all of the work for them.

Instead, she decided to teach artists the skills they need for a successful career. She's so good at teaching the "correct" way to do things that her friend calls her "The Martha Stewart of the Art Business."

Almost everything Alyson teaches artists to do, she's doing herself for her business. Alyson was an early adopter of blogging, Facebook, and Twitter, while still stressing the "old-fashioned" import of writing handwritten notes and building personal relationships.

In a world spinning with new technologies and ideas, Alyson does her best to stay on top of marketing, business, and art world goings-on.

Alyson's work is deeply affected by her ten years in the art museum--affected in a way that really helps her clients. She has loads of experience working with collectors as well as the general art-viewing public. That means she know how people interact with art, how they approach it, what they fear, and how we can educate them and alleviate their fears. When Alyson works with a client, she uses this knowledge to shape the presentation of their work.

Clients also benefit from Alyson's experience working in the U.S. Senate in Washington. She says she learned from THE BEST politician around. She knows how to form and nurture authentic relationships to get results.

Alyson has a B.A. in art history from the University of Oklahoma and, following her stint in Washington, an M.A. in art history from the University of Texas at Austin.

Alyson lives in Golden, Colorado. Outside her office windows is a view of a mesa. Across the way is another view: the Rocky Mountain foothills. When she's not behind her computer or looking at art, you can probably find Alyson hiking, digging in the dirt, or experimenting in the kitchen.

 

 

Photos

Right click (option+click on a Mac) on the image to download a 300 dpi JPEG.


Alyson B Stanfield
Alyson B. Stanfield.
Photo credit: none
 


Alyson talks with with workshop participants at workshop in Philadelphia. Links go to higher-res images.
Photo credit for both: Photo by John Pitman Photography.

     

Debby L Williams & Alyson B Stanfield
Debby L Williams and Alyson B Stanfield lead the Art Biz Lift Off workshops. Image 410 pixels wide, 352 pixels high. No photo credit.

 


Alyson talks with with workshop participants at workshop in Philadelphia. Link goes to higher-res images.
Photo credit: Photo by John Pitman Photography.

     
I'd Rather Be in the Studio book
Book cover. 250 pixels wide—including gray outline.
 

I'd Rather Be in the Studio book
3-D book cover. 250 pixels wide—including drop shadow.

     

Alyson B. Stanfield leads an artist workshop

Alyson B. Stanfield talks with workshop participants
Alyson helps an artist with her introduction in Lake Forest, IL.
Click for larger image.
Photo credit: Michael J. Brown.
 

Alyson B Stanfield

Alyson B Stanfield. 180 pixels wide, 232 high. No photo credit.

 

 

Audio Interviews

4 Steps to Selling Your Art (Art Heals Radio)

Blogging for Artists (Art & Soul Radio)

The First Steps to Marketing Your Art (Craftcast podcast)


Sample Articles

What to Tweet on Twitter (Art Biz Blog)

5 Reasons to Title Your Art (Art Biz Blog)

Exceed Expectations in Your Art Business (Art Biz Blog)

 

See Media Room for Alyson's book:
I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion

Shameless Self Promotion
Sample Workshop Poster
This poster was created by Tim Litzer and Sue Mulvaney of Digital Arts & Design, Jackson, Michigan, for my workshop there in May of 2006. Sixty-two artists showed up from around Michigan and even beyond. I know this terrific poster had a lot to do with it! (Click on image for a large, printable PDF version—1.6 MB.)

Contact: Alyson B. Stanfield, alyson@artbizcoach.com
303.273.5904