Artists: What if you had a system in place
to help you sell more art?

Art Biz Bootcamp from Art Biz Coach

Next session begins September 9, 2015.

If you’re like a lot of artists I hear from, you’ve tried writing a newsletter or blog, networking, and maybe getting into galleries.

You’re frustrated!
You can’t seem to build the momentum and

I get that. It breaks my heart to see so many talented artists leaving money on the table because they are inconsistent with their marketing.

Marketing your art isn’t rocket science, but it is a commitment that you make to your art business.

Are you ready to make that commitment?

I want to help you put an art marketing system in place that you will use over and over again to grow your business.


No-Excuse Art Biz Bootcamp is a step-by-step art marketing program
to help you develop the tools to
sell more art in a way that’s authentic for you.

So, Alyson, I get the “Art Biz” and “Art Marketing” part, but what’s this “No Excuses” thing?


I know I probably sound like a broken record, but I have watched too many artists limit their success because they make excuses as to why they can’t or shouldn’t be doing something to move their businesses forward.

Some excuses are fear-based (“I’m afraid of what my family will think”). Other excuses are silly (“I can’t do everything, so I might as well not even try”).

The subtitle of my book, after all, is “The Artist’s No-Excuse Guide to Self-Promotion.”Regardless of your excuses, you have to get past them. No one ever built a thriving business based on excuses!

The last-ever* session of Bootcamp begins September 9, 2015.

Just $347 or 3 payments of $130.



Wouldn’t it feel amazing to . . .

ABLO-SP_5-YellowCheckmark Leave behind the excuses.
ABLO-SP_5-YellowCheckmark Shift your mindset to one that accommodates big growth.
ABLO-SP_5-YellowCheckmark Set your priorities.
ABLO-SP_5-YellowCheckmark  Improve your marketing materials.
ABLO-SP_5-YellowCheckmark  Understand the tools and technology available for organizing your business needs.
ABLO-SP_5-YellowCheckmark  Gain momentum for your art business.
ABLO-SP_5-YellowCheckmark  Identify your marketing strategy for the upcoming months and year.


Robyn Ryan found direction and focus in Bootcamp:

Artist Robyn RyanI have benefited greatly from every resource I’ve used from Art Biz Coach. The 12-week No-Excuse Art Biz Bootcamp was no exception.

Alyson’s positive, realistic, and achievable guidance throughout the course was a highlight for me each week. Bootcamp focused my thinking and time investments related to my art business, rescuing me from being very scattered, inconsistent, and feeling overwhelmed by the challenge of running a business in addition to making my art.

Bootcamp motivated me to take action in several areas and commit to plans to continue taking action as I move forward! I have much much more to do but I now have direction and a plan tailored to me, my art, and my business.


Here’s what we’ll cover in the 12 weeks of my
No-Excuse Art Biz Bootcamp:
Week 1 Bootcamp
Embrace a Business Mindset

You can’t market effectively or consistently until you are in the right frame of mind – the frame of mind that allows you to sell more art and make more money. We’ll look at the limitations you may be putting on yourself (probably without awareness) and what you can do as part of this program to change your outcomes.

Identify Your Market & Venues

If you’re marketing to everyone, you’re marketing to no one – and spending a lot of time, energy, and money not reaching your ideal buyers. In this module, we’ll examine who your best art buyers are and where you can find them. You will plan to diversify your venues – based on assessing opportunities – so that all of your hopes and dreams aren’t tied up into an avenue that may not be around next year.

Create Effective Marketing Material

You need “stuff” to take your message out into the world, but not just any “stuff.” You want to be clear that you are sending a consistent message that your art is of high quality and that you are professional in every way. In this module, we’ll talk about branding and you’ll create a style guide for all of your printed and electronic material.

Write and Speak About Your Art

It has never been more critical to write and speak articulately about your art. Have you ever heard of anything being sold without words?! You will always be your best advocate, so why not learn to be an even better advocate? Because this subject is a book or class in itself, we will focus on developing talking points around your art. You get extra credit for revisiting your bio, About page, and artist statement.

Improve Your Systems for Maximum Productivity

You don’t have time to waste on things that don’t work or aren’t supporting your business. In Module 5, you will evaluate the business systems you have in place and prioritize the improvements you can make to streamline your activities. Our top priority in marketing is always your mailing list, but there’s plenty more work to do if you have that part figured out.

Show Off Your Art Online

The Internet is where many people will first see your art. You have to make sure that it’s being presented in its best light. Using the lesson contents, you’ll examine your website or blog and figure out where you could make small changes to improve its effectiveness.

Please note: In the past, there has been a break between Weeks 6 and 7. Not this time! We’ll work straight through so the last lesson can be delivered just before Thanksgiving and we can have our final coaching call in December.
Send Email That People Act On

Email is one of the most abused tools in any marketer’s arsenal. In Module 7, you’ll look at the content of your email, which, if you’re like most artists, is probably too long and confusing. The lesson also examines what happens after your email is sent and why it might not be producing results. In order for email to be effective, people must first open it. And in order for people to want to open it, you have to have a good subject line.

Use Real Mail for Results

Snail mail has advantages that email will never have. First, regardless of what you think of the post office, snail mail is much more likely to reach recipients than email. Second, it’s special just because fewer people use it than email. It should always be part of your marketing mix. We’ll focus our attention on thank-you notes and a postcard strategy.

Network Like Your Business Depends on It

The people you know are your #1 asset, so doesn’t it make sense to meet more people? You never know where you will find opportunity. Networking with more artists and non-artists should always be a goal.

Organize and Augment Your Image Library

Images of your art must be as good as or even better than the work itself. I’ll emphasize this point in Module 10, but I want to spend more time on other types images that you can use in your marketing. A good mix of images will 1) help people relate to you on a personal level and 2) visualize your art in their lives.

Plan Your Strategy

It would be a shame for you to have all of these pieces and not do anything with them. In this lesson, you will create a custom plan that puts everything together for you. Your focus will be on developing a marketing strategy that you can get excited about – one that fits your personality, time limitations, and financial resources.

Maintain Marketing Momentum

Okay, you have the pieces and you have the plan, but now you have to work the plan. No one is going to make you do the work. You have to find the motivation within yourself to implement these critical steps to build your art business. In this last module we’ll examine potential roadblocks and how to set yourself up for success.

I’ve been teaching marketing to artists for more than 13 years.
At the same time, I have built my business using many of the same tools
that you use in your business.

Here’s what I know: Marketing Is Marketing.

It doesn’t matter if you’re an artist or a hairdresser.
You still have to find people to buy what you have to sell.
And once you find them, you have to nurture those relationships.


The No-Excuse Art Biz Bootcamp is a foundation
for your art marketing.
I promise no advanced ninja tricks.
Our focus is on laying the groundwork for your
business growth.

~ Bootcamp may not be for you if you already have this foundation in place. ~

The last-ever* session of Bootcamp begins September 9, 2015.

Just $347 or 3 payments of $130.



Bob Gherardi discovered his voice in Bootcamp:

Bob Gherardi


I was much more prepared to speak about my art at my recent exhibition thanks to lesson 4 in the Art Biz Bootcamp.


What I Want for All Bootcampers

I want you to feel confident that you have what you need to share your art with the world.

I want you to be excited about using your art to connect with others.

I want you to feel energized about your marketing.

I want you to shift to a positive mindset.

I want you to get past the excuses and live your dreams.

What you get in

Art Biz Bootcamp Logo

Features of Art Biz Bootcamp

1 Weekly In-Depth Marketing Lessons
I personally coach you on the marketing topic of the week, via audio and transcripts delivered on-demand and ready for you at a time that works with your schedule. I teach you what I have learned in more than thirteen years of helping artists with their marketing. You’ll complete assignments and simple worksheets that will be used as a building blocks to help you succeed. Hearing a coach’s voice each week is a powerful way to stay focused and inspired.

2 Written Transcripts of All Lessons
We learn differently when we read than when we listen. I want to make sure you know this stuff inside and out, so I’m providing the lessons in written form as well as audio.

3 Your No-Excuse Worksheets
The worksheets I’ve created for you will help you put to use the content in the lessons in a way that is most meaningful for your situation. Your focus will be on completing the worksheets and the work in between lesson modules. Nothing is submitted to me for feedback, but you can get guidance on the Facebook group and our monthly calls. Read more about these ↓

4 Interaction with Your Bootcamp Peers
Membership into a private Facebook group with Bootcamp members. If you have been in my other classes, please note that we are taking a different approach with this group now. It is no longer an “anyone can post anything they want” forum, but will be closely monitored to the content at hand. This will allow everyone to do their lessons without so much distraction. We want this to be a valuable connection with artists who are on a journey similar to your own.

5 Monthly Coaching Calls
I set aside 60-90 minutes every month for people in the 12-week Bootcamp. During this live call, I answer your marketing questions related to the program content and help you find answers to questions that will help move your business forward.

Art Biz Coach Satisfaction Guarantee

Here is my promise to you. I promise that if you do the work and apply the lessons, you will feel more comfortable and confident in your marketing and be well on your way to increasing your art sales. If not, I will refund 100% of your money. I further promise that if you feel this program was misrepresented in any way, I will refund 100% of your money.

The last-ever* session of Bootcamp begins September 9, 2015.

Just $347 or 3 payments of $130.




*This will be the last time I teach this content in this same format and for such a low tuition.
Something new is coming in 2016.