A couple of years ago, I wrote an article about why artists should publish newsletters. I’m delighted that people read it and remembered its basic premise: that artist newsletters aren’t for making sales.
However, I’m troubled that some of that article has been misunderstood, or perhaps I left too much room for misinterpretation.
It’s time to set the record straight on artist newsletters.
First, a definition. A newsletter is an email sent on a regular schedule, which probably has regular features. Mine has a personal note at the top, a client testimonial, a featured article, and a featured product.
Every time I sit down to write my newsletter, I know that I have to fill in these areas before it can be sent.
My newsletter is sent weekly. You don’t have to do this. Monthly might work better for you.
But a newsletter has a regular schedule. It’s reliable. It's a promise you make to yourself and your art. It’s also a promise you made to people when you asked them to sign up for your list.
When you ask people to sign up for your newsletter, they know they’re going to get it when you promise it.
Purpose of a Newsletter
The primary purpose of your newsletter is ...