What I love most about the holidays isn’t receiving gifts. It’s giving them.
I love everything about the process: from trying to find the perfect gift for a special person on my list, to wrapping it and watching them open it.
I throw parties and give “lovely parting gifts” to our guests (as if the party wasn’t enough). I decorate envelopes to delight recipients.
The thrill of gift giving is sacred in my book.
Unfortunately, when building a business, giving gifts can be tarnished by the giver wanting or expecting something in return. It’s part of the list-building process.
In return for your email address, I offered 6 free video lessons or perhaps a checklist, special report, or webinar at some point.
These presents are easy for me to deliver because I offer a service. I have loads of content that will help you gain recognition and sell more art.
It’s harder for artists to offer gifts in return for email addresses.