Marketing isn’t something you do when you are done with the work.
You can’t afford to wait until everything else is in its place to promote your art. You must be marketing consistently.
Marketing is more than taking out an ad or sending an email. Marketing is a combination of everything you do to sell or to gain recognition for your art. Everything.
There will be times when you must focus on the work in the studio, which means there is no room in your life for marketing tasks. But something is amiss if this drags on for weeks without attention to your business.
Don’t wait until you’re finished with a body of work before you start marketing it. Think about marketing daily. Actually, do more than think. DO your marketing daily – as you go.
You don’t want to wake up one day with the realization, Not again! I forgot to market my art! By this point, it’s probably too late to get the results you want.
Don’t think of marketing as separate from your art. Marketing is the final step of making: sharing your art with others.
But it’s more than that.